The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity.
Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Social media ecommerce, or socialcommerce, is the direct buying and selling of goods or services on a social media platform. Though relatively new, this emerging trend is reshaping how consumers shop (and how brands drive revenue).
In 2020, social commerce sales were already at an estimated $27 billion. Those sales are projected to hit nearly $80 billion by 2025. Clearly, there’s opportunity in selling on social.
For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. In this article, we’ll share five genius social commerce examples you can look to for inspiration.
Today’s top social commerce sites
Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. Nearly every popular social media platform is at least experimenting with social commerce features and tools. As a result, the capabilities vary.
Knowing what each platform offers helps brands narrow down the best approach for their strategy. Let’s familiarize ourselves with some of the big platforms’ offerings:
Facebook Shops: On Facebook, brands can set up free Facebook Shops which are hosted within their Facebook business profile. Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders.
Facebook Live Shopping: Introduced in 2021, Live Shopping Fridays lets Facebook users see products in action, ask questions and make purchases all in real time. The live events allow brands to build relationships, provide fresh content, answer questions and streamline purchases through Facebook Shops.
Instagram shoppable posts:Instagram’s shoppable posts are linked to a Facebook Shop account. Brands with a lot of visual content can make great use of Instagram’s layout and Stories to link to in-app product pages. Sales are completed either in-app or on the brand’s website.
Pinterest product Pins: Pinterest’s product Pins are expected to account for 15.7% of all US social buyers by 2023. Unlike typical pins, product Pins provide space for price and availability details and redirect to product landing pages. If your brand uses Shopify, it’s easy to add your Shopify product catalog to your Pinterest business page.
Twitter Shop Module: Also launched in 2021, the Twitter Shop Module allows select brands to showcase products at the top of Twitter business profiles. Users can scroll through a carousel of products on a brand’s profile, and tap on individual products to read more and purchase without leaving the platform.
TikTok Shopping: TikTok recently began testing TikTok Shopping, through an expanded partnership with Shopify. The feature will help merchants tap into the platforms’ organic, short-form video content to encourage product discovery and sales.
YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. Meanwhile, some brands are building their own independent social commerce apps.
For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. After the success of Nike’s footwear-specific app SNKRS, which provides exclusive offers and new shoe drops, it’ll be interesting to keep an eye out for how Nothing but Gold performs.
5 examples of social commerce in action
Regardless of the platform your brand chooses, successfully executing a social commerce strategy will require creativity and thoughtfulness. To that end, we’ve collected five stand-out social commerce examples from brands that are making it work.
Every company’s approach is unique, of course. Review these posts and videos to identify strategies that align with or could be adapted by your brand.
1. Zimba on Facebook Shops
Teeth-whitening brand Zimba decided to test out Facebook Shops in the summer of 2020. Using bold images and consistent branding, the results were hard to ignore. Over a two-month period, the company saw 1,200 incremental orders from Shops and increased its average order value by 6.7%.
Like many sellers, Zimba uses Shopify to power its online store. Thanks to powerful new tools such as Sprout’s social commerceintegrations, it’s easier than ever for brands to link their Shopify catalogs to Facebook to help consumers buy wherever they prefer.
Live Shopping lets retailers display and link to products alongside the video stream, and even use timestamps to help viewers find where each product is featured in the video. Viewers can also comment in real time during the livestream, increasing engagement.
While Facebook Live Shopping isn’t available for every brand, using video to sell on social isn’t an impossibility. Record your own tutorials, partner with a creator or influencer to showcase your products, or simply link to product pages in the video description to achieve a similar effect.
3. MeUndies on Instagram
Over on Instagram, MeUndies is making the most of shoppable posts. When viewing a post, the brand’s audience sees strategically placed dots on modeled products. Viewers can tap the dots or the “View Products” button to learn more and purchase.
Though relatively new, shoppable posts are becoming the backbone of social commerce. As a result, it might take time and a bit of experimentation to get them right. Make sure images aren’t too overburdened with product tags, and do your best to get interested viewers to a purchase option in as few steps as possible.
To maximize shoppable posts, use engaging imagery. This can be branded or user-generated, but either way should showcase your product in action. Make sure to include descriptive tags and detailed product pages. That way, when someone clicks through to your Facebook Shop, they’ll have all the information they need to make a purchase.
4. Harlem Candle Company on Pinterest
The Harlem Candle Company uses product Pins and eye-catching images to snag a prominent spot in the Pinterest Shop collection.
Using Shopify integrations and direct links to product pages, Pinterest users can easily tap from Pin to purchase. Product Pins can be uploaded as Rich Pins, so they include more data than a typical Pin, or pulled from Catalogs, which can be used for paid ads. Use product or catalog Pins if your brand is interested in selling on Pinterest, and be sure to link to a page where audiences can complete their purchase.
5. Best Buy on Twitter
While the results of Twitter’s Shop Module experiment are still pending, brands aren’t waiting around to sell on the platform. Best Buy and others continue to link to well-formatted product pages directly in their Tweets.
Clear, direct calls-to-action such as “Pick yours up today” encourage interested audiences to click through, learn more and review options for purchase. In this social commerce example, Best Buy also makes the most use possible of a Tweet’s limited text. In just a few words, the brand offers significant savings for a high-quality product then doubles-down with a promotional trade-in offer. Strong imagery is the icing on the cake.
Use these social commerce examples to inspire future sales
There are so many options for integrating social commerce into your brand’s strategy, and each platform does things a little differently. After reviewing these examples, you’ve hopefully found a little clarity and inspiration on what would work best for your brand.
Thanks to social commerce, brands can and should use social media platforms to drive sales. Start with the sites you already have a presence on, and grow your ecommerce offerings from there.
Need help getting started with social commerce? Check out our social commerce strategy guide to help uncover your brand’s priorities and align across your organization (beyond marketing) for a seamless rollout.
Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.
Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the volume of social interactions and the demands on messaging increased. For more on the strategies brands implemented to react to these changes, see our review of learnings and resources for COVID-19.
With this in mind, it’s no surprise that our review of the best times to post on social media showed many notable changes in the data for 2021, with increased and varying engagement across platforms and industries. Both brands and their customers were constantly adapting in the way they operated online, leading to new patterns of interaction and engagement on social media. As many of us continue to refine and reimagine strategy for 2021, this data can help marketers understand what the landscape looks like on social now.
We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s 20,000+ customers and understand when their content was most and least frequently engaged with, broken out by platform and industry.
We’ve highlighted the best times to post on each social platform, as well as the overall best and worst days to post. Use this data to help inform scheduling for your publishing calendar, or read on for ideas about how to integrate these findings into your own analysis of your specific account’s peak times for engagement.
Finally, If you’re looking for a quick reference of the best times to post globally across each network, click below to download your own copy.
Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded in Central Time Zone (CST). Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times.
Compared to past years, there were few completely ‘off’ times for Facebook when reviewing the past year of data. Weekends, late night and earlier morning all showed more consistent engagement and have become much more opportune times for brands to get eyes on their content.
Keep in mind that the top times shown above are recorded in US Central Time, so the high engagement shown in early morning as well as the more traditional US workday also reflects Facebook’s significant global audience. This makes it an opportune platform for any brand running an international or multi-location strategy.
While this might sound like an almost overwhelming amount of organic content to plan, keeping these peak times for when to post on Facebook in mind can help you plan your content calendar effectively.
What are the best times to post on Instagram?
Best times: Tuesday 11 a.m.–2 p.m., Monday through Friday 11 a.m.
Best day: Tuesday
Worst day: Sunday
Throughout 2020, Instagram continued to step up new features such as Reels, enhance Stories, and push discovery on its Explore page. This made it a perfect platform for social media audiences dealing with lockdown measures to find and share new hobbies—something brands can use social listening to stay up to date on as these trends emerge.
Similar to Instagram’s parent company Facebook, the top times to post on Instagram expanded in 2020 compared to previous years. Midday engagement during weekdays became even denser with top times throughout the 11 a.m.–2 p.m. range, and evenings and weekend times showed increased opportunities for engagement.
Instagram is a great place for brands to branch out with their content: reinforce your visual identity with high quality photos, or highlight your brand’s graphic design efforts by showing off what you’ve created for content such as infographics and data reports. Instagram Live, like its Facebook counterpart, exploded in popularity in 2020 as a way for people to stay connected in an immediate and less curated way. Reels also allow for shorter and more viral-ready content that can complement your feed content. Instagram also experimented with longer-form content by adding Instagram Guides as a way to provide more in-depth information on wellness, eventually expanding to other topic areas.https://www.instagram.com/p/CNV1qV4j3Q7/embed/captioned/?cr=1&v=13&wp=598&rd=https%3A%2F%2Fsproutsocial.com&rp=%2Finsights%2Fbest-times-to-post-on-social-media%2F#%7B%22ci%22%3A0%2C%22os%22%3A756.3999999761581%7D
If you’re looking to amplify your Instagram strategy, use these best times to post, and check out our guide on getting the most out of your IG presence:Published on Categories
Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
Best day: Wednesday
Worst day: Saturday
In 2020, Twitter was many social media users’ first source of information on developing stories such as COVID-19 and the US Presidential Elections. As such, the platform focused heavily on news and information accuracy, with specific trending topics discovery tabs dedicated to these ongoing stories.
Twitter peak times for engagement remained high throughout all weekdays in 2020, with increased periods of high engagement going into the evenings. This could reflect the ongoing attention to developing news and updates, as well as the platform’s role as a place for entertainment via viral Tweets and memes.
While Twitter distinguished itself as a resource for up-to-the-minute news in 2020, it’s also still a key place for customers to easily get a direct line to brands through conversations and mentions. This means that having a customer care strategy in place is particularly important for the platform, as is moving beyond reacting to individual issues and towards proactively improving the overall customer experience through social listening and analyzing voice of customer data.
All of these focus areas means brands can have multiple, and sometimes competing, priorities on Twitter. Review the top times we found above to help determine when you should focus on prioritizing publishing new content versus devoting resources to customer support.
What are the best times to post on LinkedIn?
Best times: Tuesday through Thursday 9 a.m.–noon
Best days: Tuesday and Wednesday
Worst day: Sunday
LinkedIn engagement has become extremely consistent throughout the US work week, unsurprising for this professional-focused social platform. You’re less likely to get eyes on your LinkedIn content on the weekend, where engagement drops more significantly compared to weekdays than on other social networks we reviewed.
Considering how much LinkedIn content is centered around professional thought leadership and career growth, it makes sense that a majority of audiences are getting the most out of this content during their working day.
While LinkedIn continues to be more specialized in focus than other social platforms, it’s also increasingly branching out in what types of audiences it attracts. In addition to being an important target for employee advocacy campaigns and recruiting, LinkedIn is becoming equally important for a wide range of content creation.
While the platform is an obvious match for B2B strategy, any brand can utilize LinkedIn marketing best practices and highlight wins as a company and culture. It’s an ideal fit for employee advocacy and empowering employees to advance their personal brand or professional development as they publish content to their own profiles.
How to find your own best times to post on social media
Social marketers can plan content more effectively when they’re armed with data on the top times to post across social networks. Still, as brands continue to feel the impact of an unprecedented and transformational year for digital media, there are new ways to innovate emerging all the time. New content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.
While posting at peak engagement times is a go-to strategy, a detailed analysis of your audience might reveal less busy times where your specific audience is active, but competitors are not. A tool like Sprout Social can help you dig into your own analytics and develop tailored findings for your accounts to complement the wide range of data across industries we’ve surveyed here.
With Sprout’s tools like post tagging and cross-channel reporting, you can separate out different factors like network or types of media and drill down into how your posting time influenced your social success.
Sprout’s very own ViralPost algorithm uses the same types of data we’ve looked at across all our customer accounts to determine the best time to post for your individual account. ViralPost algorithmically determines the results for our Optimal Send Times feature, a publishing option on our Professional and Advanced plans.
With Optimal Send Times, the specific times that your own audience engages the most are identified based on your publishing history. ViralPost also continually updates and refines to save you time from doing repeated analyses yourself.
Want to see it in action? Sign up for a free 30-day trial of Sprout Social!
If you’re looking for more of our findings from this year’s study of our customer data, read on for what we learned about the best times to post across nine industries.
Best times to post by industry
In addition to reviewing the top times to post across all accounts on major social platforms, we also reviewed how different industries’ engagement changes across networks and over time throughout the week. You can use this data similarly to our global engagement findings to get more specific insights on how audiences are engaging with different types of brands.
For these findings, we focused on data from Facebook, Instagram and Twitter where enough data was available to provide a useful and accurate picture of engagement by industry.
Best times to post on social media for healthcare
Healthcare services and institutions faced an overwhelming challenge in 2020 to respond to global audiences that were constantly trying to make sense of new information and adjust to lifestyle changes from quarantine measures.
While some networks such as Instagram appeared to receive infrequent engagement in this industry in our 2019 data, we saw much more consistent engagement for 2020 as at-home audiences relied on online sources to stay up to date and find answers to their questions about the COVID-19 pandemic. Educating and informing audiences effectively is likely to continue to be a key priority for a successful healthcare social media strategy on any platform.
Best times to post on Facebook for healthcare
Best times: Monday through Friday at 11 a.m.
Best day: Tuesday
Worst day: Sunday
Best times to post on Instagram for healthcare
Best times: Sunday 8–9 a.m., Tuesday 8 a.m.–noon and 5–8 p.m.
Best day: Monday, Tuesday
Worst day: Saturday
Best times to post on Twitter for healthcare
Best times: Monday 9 a.m.–noon, Tuesday 8 a.m.-1 p.m.
Best day: Tuesday
Worst day: Sunday
Best times to post on social media for media
Twitter and Instagram were extremely consistent when it comes to engagement in the media industry. With relatively high engagement times going around the clock (relative to US central time), the global audience for media such as news and entertainment was clear.
While Facebook also has a large global audience, engagement on media industry accounts was specifically high in the US morning, perhaps reflecting a tendency for audiences to habitually check in for a longer, single period of time during the day versus quick visits throughout the day.
On any platform, balancing timely reporting and accurate information is more important than ever, given the continued scrutiny social platforms are under as both a powerful source of immediate updates and a potential risk for misinformation. Media brands and journalists on social should be highly conscious of the best practices for each platform and cultivate overall digital literacy to best serve their audiences.
For education, Twitter and Facebook were highly consistent with opportunities for engagement throughout the day and into evening hours. Instagram appeared to be more sporadic, but universities and educational institutions shouldn’t overlook the chance to use the platform to highlight their visual identity and show off student life through video content.
A social marketing strategy for education needs to fulfill multiple functions, from attracting prospective students to keeping current students and alumni up to date. Many schools will need to manage multiple social accounts per platform to meet these needs and effectively target these distinct audiences at the right times.
Best times to post on Facebook for education
Best times: Wednesday and Thursday at 10 a.m.
Best day: Tuesday, Wednesday
Worst day: Sunday
Best times to post on Instagram for education
Best times: Friday 4–5 a.m., Thursday 2 p.m.
Best day: Friday
Worst day: Sunday
Best times to post on Twitter for education
Best times: Monday 6– 9 p.m., Thursday 10 a.m.
Best day: Monday
Worst day: Sunday
Best times to post on social media for nonprofit
All three platforms we reviewed for nonprofit social media accounts showed strong engagement during the typical US workday hours. It was almost a challenge to find distinct peak times within the relatively solid block of engagement occurring from around 8 a.m to 7 p.m.
With so much consistent audience engagement in this space, there’s an excellent opportunity to narrow down your accounts’ individual data even further and find the best time for your specific organization to reach your target audience and meet your specific goals.
Plus, with very similar engagement across all platforms, it’s a good idea to vary content across all platforms by playing to the unique strengths of each one. Determine what to post on each social network to effectively get your message out and give your audience a reason to keep up with you across your entire social presence.
Best times to post on Facebook for nonprofit
Best times: Wednesday 10 a.m.–5 p.m.
Best day: Wednesday
Worst day: Saturday (minor difference)
Best times to post on Instagram for nonprofit
Best times: Wednesday 10 a.m.–6 p.m.
Best day: Wednesday
Worst day: Sunday
Best times to post on Twitter for nonprofit
Best times: Wednesday 10–11 a.m, 2–4 p.m.
Best day: Wednesday
Worst day: Sunday
Best times to post on social media for restaurants
In 2020, restaurants had to pivot from the social media-ready dine in experience to supporting increased take out and delivery volume, plus communicating with their clientele about changes to service and menus.
Despite these changes, Instagram was still highly active for the restaurant space with solid periods of engagement stretching from morning to evening. Even if customers aren’t taking their typical photos of the restaurant experience, there are plenty of ways to creatively leverage Instagram posts from showing off menu and delivery offerings to behind the scenes content from your kitchens.
Facebook and Twitter engagement were distributed more erratically across weekdays, but these platforms still offer ways to connect with different target audiences. Look for ways to offer unique promotions and updates suited to each platform to keep your restaurant top of mind for potential customers.
Best times to post on Facebook for restaurants
Best times: Monday noon, Friday 1–2 p.m.
Best day: Friday
Worst day: Sunday
Best times to post on Instagram for restaurants
Best times: Monday 9 a.m.–1 p.m.
Best day: Monday
Worst day: Saturday
Best times to post on Twitter for restaurants
Best times: Wednesday noon–2 p.m., Thursday 8 a.m.–2 p.m.
Best day: Thursday
Worst day: Saturday
Best times to post on social media for tech
It might be surprising to see that Instagram had the largest number of peak times to post for the tech industry. However, it’s a perfect fit for tech companies such as B2B brands to highlight both creative visual content such as infographics and reports, as well as offer an insider look at company culture and employee advocacy.
Similar to B2C consumers, B2B, IT and tech buyers increasingly turn to social media to inform research around purchasing decisions. Social platforms are also incredibly effective for staying in touch with current customers, allowing brands to create community around their product and offer meaningful customer care. Cultivating an effective presence across social networks can have a direct impact on tech brands’ bottom line and customer experience.
Best times to post on social media for travel & tourism
The travel and tourism industries were pushed to innovate with digital experiences throughout 2020 as travel restrictions and lockdown limited the traditional ways audiences engage with these industries on social and otherwise.
Our data shows that social media audiences did respond to these efforts, with solid engagement throughout the week, especially on Facebook and Instagram. Even in the absence of traditional travel photo posting, tourism brands’ efforts to share experiences from afar and inspire appeared to hit the mark successfully and open up new opportunities for social marketers in these industries to remain creative and flexible with their strategy.
Best times to post on Facebook for travel & tourism
Best times: Tuesday and Wednesday 9 a.m.–1 p.m., Friday 10 a.m.–noon
Best day: Wednesday
Worst day: Sunday
Best times to post on Instagram for travel & tourism
Best times: Thursday 7 a.m., Monday 11 a.m.–3 p.m.
Best day: Thursday
Worst days: Saturday, Sunday
Best times to post on Twitter for travel & tourism
Best times: Monday 10 a.m.–2 p.m., Wednesday 8–9 a.m.
Best day: Monday, Tuesday
Worst day: Saturday
Best times to post on social media for finance
For social engagement with financial institutions, we focused our data on Twitter and Facebook due to the availability of data and the ability to provide an accurate and useful picture of peak engagement times.
This doesn’t mean that Instagram should be off the table for every bank or financial institution’s social media strategy. Individual finance brands need to carefully evaluate the best way to stay in touch with their customers while maintaining compliance with important regulations on social media for the industry.
Interestingly, top times on Twitter were highly varied, perhaps reflecting a global audience’s ready engagement with short updates on news and markets worldwide. Meanwhile, Facebook followed a more typical pattern of activity around the US working week.
Best times: Monday and Tuesday 1–3 a.m., Friday noon–3 p.m.
Best day: Monday, Tuesday
Worst day: Saturday
Best times to post on social media for hospitality
Similar to the tourism industry, hotels and hospitality brands faced unexpected challenges to completely overhaul their approach to social media content and marketing in 2020. Hospitality brands, many of which are managing multiple accounts for multiple locations, had to align on messaging and stay in touch with customers who needed clear updates as travel restrictions and limitations changed throughout the year.
This customer services focus is reflected in periods of peak engagement for the industry, which were focused around US working days and hours, as well as some additional higher engagement times into the evening.
As hospitality customers begin to look ahead to planning travel in 2021 and beyond, setting up an effective reputation and review management strategy will be a key part of these brands’ overall social strategy.
Best times to post on Facebook for hospitality
Best times: Monday 11 a.m., Friday 8–11 a.m., Monday, Tuesday and Thursday 4 p.m.
Best day: Friday
Worst day: Sunday
Best times to post on Instagram for hospitality
Best times: Wednesday noon, Thursday 3–4 p.m., Friday 8 a.m.–noon
Best day: Friday
Worst day: Sunday
Best times to post on Twitter for hospitality
Best times: Wednesday 3–5 p.m., Thursday 10–11 a.m.
Best day: Thursday
Worst day: Sunday
How we gathered the data
We understand that these reports can raise questions about just where the data is coming from. That’s why we want to be clear about the data we pulled and how we got here.
First off, we were luckily enough to work with Sprout Social’s very own data science team to gather together this information from our customers. Joel Booth, a Senior Data Scientist at Sprout, explained how it all works.
“Sprout integrates with the different social media platforms via their API, which allows the application to receive messages on behalf of our customers,” Booth said. “Essentially, this is how we power features such as Sprout’s Smart Inbox and Reports.”
Arens, Elizabeth. “The Best Times to Post on Social Media in 2021.” Sprout Social, 20 Sept. 2021, https://sproutsocial.com/insights/best-times-to-post-on-social-media/.
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That’s just benefit number one of this web marketing strategy.
2. It delivers fast results
If you’re looking for another reason to adopt a PPC campaign, the time it takes to deliver results is fantastic.
Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, it’s not out of the question to see more traffic to your website within the first week of starting your PPC campaign.
When it comes to other long-term strategies, like SEO (search engine optimization) or email marketing, it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait.
However, if you’re looking for a strategy that delivers fast results, PPC is the strategy for you. Just make sure you audit your PPC campaign often to ensure it’s working properly. You can also check out our failproof guide to PPC auditing.
3. You can easily track results
Tracking results is one of the most important parts of any campaign. Without being able to dig into the analytics of your campaign, you won’t know what elements are working, and what elements are failing.
When you’re able to track the results of a campaign easily, it’ll become obvious which elements of your campaign you need to shift to see better results.
For example, A/B tests are a great way to track how users interact with your ads. You simply decide on a variable to test and make two, identical ads, except for that variable.
Let’s say for one ad, you use a photo of a person wearing the clothing you’re trying to sell, and on another ad, you have the clothing hanging on a hanger.
With A/B testing, you can easily check analytics to see which ad is performing better, and the results can help you fine-tune your ad to ensure that it gets as many clicks as possible.
On a more general note, you can use Google Ads to track the success of your ads in terms of clicks, conversions, and more. This can give you insight into whether or not your target audience is clicking the ad, if you need to target better, or if you should change the wording in your ad.
Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.
Many marketing tactics allow you to use targeting to reach your most qualified customers, and PPC is no exception. In fact, PPC is one of the most highly-targeted strategies available.
Your ads allow you to target your specific audience with specific content that is most valuable to them.
Here are a few ways Google Ads allows you to target your audience:
Demographics: One of the best ways to target your customers, the demographic audience targeting allows you to serve ads based on a user’s location, gender, location, and even the kind of device they use to search.
In-market: In-market targeting is one of the most effective ways to target your audience. That’s because it allows you to reach customers that have been searching for products and services that your store offers. This allows you to have a leg up on your competition since your ads show up — almost intuitively — to customers who are the most interested in your products. Your ads can be served to users that have previously purchased something from your website, or users that are interested in what you sell.
Custom intent: When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Not to mention, you can also add website URLs, YouTube content URLs, and more to fine-tune your targeting even more.
Remarketing: One of the most beneficial PPC strategies out there, remarketing allows you to essentially re-serve your ads to users who have clicked on your ads before. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before.
Similar audiences: To take your PPC campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 30-year-old women, and the intent is to purchase skin-softening lotion, you could also serve this ad to other 30-something women — regardless of whether they’ve searched for your product. Their similar interests and demographic triggers the ad when you target in this way.
Content keywords: Targeting specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the season, the holiday, etc. You can hand-craft the keywords you use to target a specific demographic or search intent, too.
5. It hand-feeds consumers an easy way to convert
With PPC ads, it’s like hand-feeding your customers an easy way to purchase one of your products. That’s because after a user clicks on one of your ads, they are served a landing page.
A landing page includes an element that entices users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase.
Some examples of landing pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.”
No matter how your landing page is set up, it’s the first place a user will go after clicking on your ad — which creates the perfect opportunity to hand-feed your audience an easy way to buy your product.
6. It increases revenue
PPC ads can increase your revenue — simply due to the increased traffic to your website, the effectiveness of landing pages, and PPC management cost.
The combination of these three key features of a PPC ad allows you to see a huge revenue increase for your business — and quickly.
As soon as you win a bid for an ad in your industry, those ads are live — meaning that they can be served to users who search for the keyword that you choose to target.
PPC ads ensure that you take up valuable real estate at the top of a results page, which helps you to gain more traffic to your website.
In fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results.
Why should you work with a PPC agency?
PPC is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time, rather it requires constant adjustments to see the best results.
If you’re a business owner that spends their time writing checks, ordering inventory, and managing a business, it’s unlikely that you have time to run a PPC campaign.
That’s where agencies come in. Hiring a PPC agency to manage your campaign is one of the smartest business moves you can make since you likely won’t have all the time necessary to dedicate to nurturing your PPC campaign.
Check out a few added benefits of hiring a PPC management service agency below.
Skip training someone to be literate in all things PPC
Are you a PPC expert? If you’ve never studied PPC before, there’s a lot to cover. If you want a campaign to be successful, it’s important to become extremely knowledgeable about PPC, how it works, and the different strategies that are a part of a campaign.
If you’ve never studied PPC before, it’s a difficult feat to accomplish — especially when you’re running a business of your own.
Another option is to train someone on your team to be literate in all things PPC — but this isn’t the best option either if you don’t want to be down one employee.
When you hire a PPC management service agency, you avoid having to learn, or train someone in PPC, and you can just leave it to the pros!
It saves you time
When you hire a PPC agency, it saves you tons of time.
Remember how we mentioned becoming an expert? That takes time, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours.
Not to mention, you need to consistently monitor your PPC campaign and if you don’t, you likely won’t see results.
Checking in on a campaign every day while running a business can be difficult work, so why not hire someone to do it for you?
You get exactly what you’re after
If you’re looking to create PPC ads, target specific keywords, target specific demographics, and start a remarketing campaign, an agency will understand.
A PPC agency will be able to provide you with exactly what you’re looking for in terms of a PPC campaign, and they’ll ensure that you see results.
DISCLAIMER: Not every PPC agency is a good one. It’s important to remember to do your research to ensure that the agency you choose offers all the strategy options that you’re looking to include in your campaign.
They’re the experts
Professionals who work at PPC agencies are experts in their field. If they weren’t, they wouldn’t be working for an agency!
They’ve clocked thousands of hours of training in their craft, and they truly know the ins and outs of a successful, effective PPC campaign.
When it comes to a strategy that can easily improve the success of your business, why mess around? Hire an expert to do the job for you!
FAQs about PPC management services
Do you have additional questions about PPC management services? Browse our FAQ!
What is PPC?
PPC, also known as pay-per-click, describes an online advertising strategy where advertisers only pay when someone clicks on an ad. PPC ads can display on websites, search engines, and social media networks.
What are PPC management services?
With PPC management services, you receive professional management of your PPC strategy and campaigns for a designated fee. This management can include strategy development, bid management, ad copy, and more.
What do PPC services include?
Deliverables for PPC services depend on the service provider, as well as the plan selected. In most cases, PPC services will include advertising on Google and Bing, as well as keyword targeting, bid management, and routine reporting.
How much do PPC management services cost?
On average, small-to-midsized businesses will spend $9000 to $10,000 per month on PPC. At ACM, our PPC management services start at $425 per month (with a monthly ad spend of up to $2500) and go up to $1800 per month (with a monthly ad spend of $15,000 to $50,000).
We drive results on a case-by-case basis.
Check out some of our most amazing case studies that exemplify an amazingly effective marketing campaign.SEOWeb DesignPPCSocial
Are you looking for top-of-the-line PPC management services?
If you want to reap all the benefits that a PPC campaign has to offer, contact us today.
We’ve generated over 6.3 million qualified leads for our clients, and over 4.2 million qualified calls. We know how to drive results for your business.
Not to mention, we’ve been voted the number one place to work in Pennsylvania three years in a row, are an Inc. 5000 company, and a Google Premier Partner.
We have over 200 digital marketing masters on staff that are all experts in their field, and overall, we’ve clocked over 1.6 million hours of expertise. That’s a lot of learning!
Since we’re a full-service digital marketing agency, that means that we offer a lot more than just PPC. Here are some of the other services we offer:
SEO (search engine optimization): As a strategy, SEO works extremely well with PPC — so much so that some would even say they go hand-in-hand. A strong SEO campaign allows your website to show up at the top of search engine results pages in organic searches, increase traffic to your website, and increases overall conversions.
Social media marketing: If you’re looking to reach your target audience on social media platforms like Facebook, Twitter, and Instagram, We can help. We’ll help craft the perfect posts and help you to become a leader in your industry on social media.
Email marketing: If you’re looking to stay top of mind to your most valuable customers, email marketing can help. We’ll help you craft the perfect email content to keep your customers coming back for more.
Web design: If you want to be proud of the website users see when they click on one of your PPC ads, we provide website design and development from the ground up. If you already have a website and are just looking to do a little spring cleaning, we can help with that as well!
Content marketing: If you’ve ever heard the saying “content is king,” you’ve heard right. Without great content, it’s hard for your website to rank highly on results pages. We can help craft high-quality, targeted content for your website so that your target audience can always be informed.
According to Forrester, companies will invest more than $140 billion on digital marketing, also known as online marketing, in a few years. That’s because digital marketing offers a powerful and cost-effective way to promote your business to its target audience. Learn more about the basics of digital marketing now in this online marketing guide!
What is digital marketing?
Digital marketing is the marketing and advertising of a business, person, product, or service using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, pay-per-click (PPC), search engine optimization (SEO), and more.
How is digital marketing different from traditional marketing?
The difference between traditional marketing and digital marketing is simple.
Traditional marketing uses offline channels, while digital marketing uses online channels. A traditional marketing campaign, for example, may use billboards, radio ads, and news stories, while a digital marketing campaign may use social media, blog posts, and email to promote a business and its offerings.
Why is digital marketing important?
For companies today, digital marketing matters because it offers:
Multiple online marketing strategies
Cost-effective marketing solutions
Level playing field
Advanced targeting and personalization options
Accurate campaign tracking and measurement
Continuous campaign performance feedback
You can learn more about digital marketing’s benefits below.
Digital marketing offers multiple online marketing strategies
With online marketing, your company can pick from a range of tactics. Examples of digital marketing tactics include:
Conversion rate optimization (CRO)
Social media marketing and advertising
You have options, which isn’t the case when using traditional marketing. With traditional marketing, you have fewer choices. You only have a couple of channels available, like radio, print, and TV, and many of these channels are expensive, which limits your choices further.
Choosing to use Internet marketing gives your company access to a range of strategies. You can pick the ones that match your business, goals, and target market the best, which helps you maximize the impact of online marketing on your bottom line.
Digital marketing offers cost-effective marketing solutions
Price is another benefit of digital marketing.
Compared to traditional marketing, online marketing is extremely cost-effective. If you advertise online, whether on social media, websites, or search engines, you set your budget and bid for ad space. You have complete control over how much you spend, which isn’t the case when buying a billboard.
Plus, you can stop your strategy at any time. If you launch a PPC campaign, for instance, and see that it isn’t performing, you can go ahead and pause that campaign. In comparison, once you buy a billboard, you have it for that entire duration, whether it works or not.
Digital marketing offers a level playing field
If you’re a small-to-midsized business (SMB), digital marketing also helps your company stand apart from larger brands. That’s because online marketing offers cost-effective solutions, like SEO, that can help your business reach its audience.
With SEO as a digital marketing strategy, for example, your business can optimize your content for long-tail searches, or searches that feature three or more words, like “hvac residential maintenance services” or “how to clean house gutters.”
This approach can help your company bypass big brands and reach your target market.
You don’t have to worry about how your online marketing budget will compete with larger brands, either. Digital marketing offers several cost-effective strategies, including SEO, that you can use to get your products or services in front of your audience.
Digital marketing offers advanced targeting and personalization options
Making web marketing a part of your business strategy also gives you access to a range of advanced targeting and personalization options. Traditional marketing, which is broader, can’t compete with what digital marketing can provide you when it comes to targeting.
For example, with online marketing, you can use targeting options like:
These targeting options can help you amplify the other benefits of digital marketing, like its cost-effectiveness. If you launch a PPC campaign, for example, you could use targeting options like location and device to focus your ads on users most likely to convert, like by visiting your brick-and-mortar store.
Online marketing also makes it possible to personalize content with information like the following:
Creating a personalized experience for users, whether via your email marketing campaign or website, can lead to better marketing results. An email that recommends products based on a subscriber’s past purchase behavior, for example, can lead to another sale and even a word-of-mouth recommendation.
Digital marketing offers accurate campaign tracking and measurement
Online marketing solves a traditional marketing problem — tracking.
With traditional marketing, it’s difficult to track whether someone found your business via a billboard, radio ad, or newspaper feature. When you can’t track your marketing efforts, you can’t measure their performance, which makes it challenging to prove marketing’s worth.
It’s easy to track the performance and results of digital marketing.
Tools like Google Analytics, Google Search Console, and Google Ads make monitoring your strategy easy. With Google Analytics, for example, you can track website traffic, user behavior, and website conversions. In comparison, Google Ads provides a 360-degree view of your PPC ads. These types of website analytics are absolutely integral to any digital marketing strategy worth its salt.
Even better, you can use programs like Google Data Studio to compile all your digital marketing data into easy-to-read and easy-to-share reports. Tools like these help you showcase, as well as analyze, the performance of online marketing.
Digital marketing offers continuous campaign performance feedback
Making digital marketing a part of your business strategy also gives you access to a marketing approach that provides constant feedback on your campaign’s performance, whether it’s your SEO strategy or PPC ads.
For example, if you launch a PPC campaign and update your targeting to exclude mobile devices, you may notice a sudden drop in conversions. That immediate response helps you react fast. You can undo your targeting update and get your campaign back to optimal performance.
Even long-term strategies, like SEO, provide constant feedback.
For instance, you can see if your keyword targeting strategy works well by analyzing your website traffic and website conversion rates. This analysis can help you uncover other areas for improvement, too, like your site’s design and usability, as well as content quality.
With all its benefits, digital marketing is a massive asset for companies, including yours.
How does digital marketing work?
You know the definition of digital marketing, but how does digital marketing work?
Online marketing works by developing a coordinated, omni-channel strategy that supports your target audience’s unique buying journey. That means your business uses multiple channels, like social, email, and search, to support an overarching strategy, like generating brand awareness, leads, or sales.
For perspective, think about this digital marketing example:
Goal: Earn leads
Channels: Search, email
Write a blog post that targets a middle-of-the-funnel (MOFU) need.
Optimize the blog post for search engines and users.
Include a downloadable resource that requires users to share their email address.
Build a drip campaign for those email subscribers to move them to conversion.
It’s a basic example, but the above scenario shows how companies can use digital marketing to achieve global goals, like attracting leads. While you can use online marketing channels by themselves, they work best when used together, which is one of the biggest challenges for digital marketers.
The cost of SEO services varies depending on what is included. Most SEO projects in 2021 cost between $750-$2,000 per month based on the scope of the project. A one-time project will range between $5,000-$30,000 and hourly rates for consultants fall between $80-$200 per hour.
How much should I pay for SEO?
If you want to boost website traffic, reach more customers, and increase conversions, search engine optimization (SEO) can help.
When it comes to choosing an SEO online marketing partner and implementing SEO strategies, you’ll likely want to know how much it costs.
Let’s take a deep dive into the world of SEO pricing!
How much does the average SEO project cost?
While SEO is one of the most important types of digital marketing available to you, it is tough to estimate typical costs.
Given the wide range of campaigns, most SEO projects cost between $400/month to $10,000/month depending on level of service. These projects can range from working with an hourly consultant to hiring an agency for monthly SEO.
For perspective on this average, a small business with a 15-page website will typically be on the lower end of the spectrum while an ecommerce store with 50,000+ products should plan on a larger budget for SEO.
What determines SEO pricing?
Several factors determine SEO pricing, including:
Agency, contractor, or consultant’s experience
Agency, contractor, or consultant’s location
SEO pricing model, like monthly or hourly
Business size, like startup or enterprise
Scale of SEO strategy
Status of existing SEO strategy, like your backlink profile’s strength
You’ll often find that the more experienced SEO providers, from agencies to consultants, have higher search engine optimization prices. Similarly, an SEO strategy with a bigger scale, like an enterprise-level plan, will see higher SEO costs.
SEO costs by SEO pricing model
Depending on the SEO services you choose, the scope of your project, and the agency you work with, you can expect to pay anywhere from $500 – $30,000 for SEO services.
When it comes to SEO pricing, most agencies follow one of these payment models:
For the monthly retainer, clients will pay a monthly fee for selected SEO services. SEO costs for a monthly retainer plan range from $750 to $5000 per month. The average, however, is $750 to $2000 per month.
The fixed-price contract services allow clients to sign a contract and pay a set fee for specific SEO services.
In most cases, fixed-price contract services will offer the following SEO services:
$0.15 to $0.50 word
SEO content audit
$500 to $7500
Link profile audit
$500 to $7500
Social media site setup
$500 to $3000
Project-based pricing is similar to contract-based services, but it allows clients to pay a determined fee for custom SEO projects. Project-based SEO services can cost anywhere from $1000 to $30,000. The average cost for project-based SEO services, however, is $5000 to $30,000.
Hourly consulting refers to a contract in which clients pay agencies an hourly fee in exchange for SEO services. Hourly SEO consulting fees range from $100 to $300 per hour. The average, however, is $80 to $200 per hour.
Note: If SEO companies charge less than $750 per month for SEO services, you’ll want to be careful. When it comes to SEO, you often get what you pay for with regards to results. Agencies that offer “cheap” SEO services often lack the resources and experience to help you earn the highest possible ROI.
It’s also important to remember that no matter what plan you choose, SEO takes time — you won’t see results overnight. That being said, SEO is extremely valuable, and it will position your business for long-term success.
You can rest assured that you’ll earn an impressive ROI for SEO services when working with a top agency like WebFX.
How much should you spend on SEO services?
The amount you pay for SEO services will depend on the size of your business and the extent of services you require.
While SEO costs vary from agency to agency, it’s important to remember that you often get what you pay for when it comes to SEO services.
When choosing an SEO agency, don’t compromise quality for “cheap” SEO services.
Like many other professional services industries, ongoing consultation with an industry leader in SEO will be more expensive than with an inexperienced and unproven firm.
In the end, your goals should determine precisely how much you should spend on SEO services.
The bigger your website, the more extensive the SEO project will be. This means you should expect to pay more for SEO services.
It’s also important to remember that SEO is an ongoing strategy.
Instead of investing in one-time SEO strategies, you should think about a monthly SEO plan that will keep your site fresh and allow it to continually rank at the top of search results.
Is there a standard for SEO prices in 2021?
Unfortunately, there is no industry standard for average SEO prices.
This means any firm can claim they do SEO and charge whatever prices they desire. The burden is ultimately left to the consumer to determine a fair SEO price, especially if there is an ongoing charge for monthly SEO plans.
This fact only furthers the importance of understanding what you will get for your Internet marketing dollars. That way, you can conclude whether it’s worth the investment based on the return you expect. Ultimately though, your decision should be based on the overall, long-term value of the SEO services included.
The huge variety of opportunities that SEO provides makes it more important to know how to price SEO.
Whether your business operates offline or online, it’s crucial to build and maintain a website in today’s digital world. How much should a website cost, though? On average, the upfront cost of a site, which includes launching and designing it, is $12,000 to $150,000, while routine website maintenance ranges from $35 to $5000 per month — or $400 to $60,000 per year.
Get a quick summary of how much it costs to build and make a website (on average) in this table. Keep reading to learn about the different expenses that come with web design and website maintenance, as well as the price differences between agencies, freelancers, and platforms like WordPress and Wix!
$12,000 to $150,000 / design
$400 to $60,000 / year
$2,500 to $12,000 / month
Website Design Services (Agency, Freelancer, or Website Builder)
$0 to $100,000
Website Maintenance Services (Agency, Freelancer, or Website Builder)
$0 to $5,500 / year
How much does a website for a business cost?
A business website can cost hundreds of thousands of dollars.
Web design prices for business websites, for example, range from $2,000 to $75,000, while annual website maintenance can cost $400 to $60,000. These prices, however, do depend on the size and features of your site. Depending on your website, you may pay less (or more) than these estimates.
View the average cost for upfront and ongoing website expenses, by business type, below.
Web Design Cost
Annual Site Maintenance Costs
Informational or Small Business Website (8-16 pages)
$2,000 – $9,000
$400 – $1,200
Corporate Website (25-75 pages)
$10,000 – $35,000
$2,000 – $15,000
Ecommerce Website (100-1000 products)
$5,000 – $55,000
$15,000 – $30,000
Database Driven Website or Website Application (20-2000 pages)
More than half of U.S. companies — 73% to be exact — use website design to help their brand stand out from competitors. That number alone says a lot about the importance of a high-quality, aesthetically pleasing web design.
Not only that, but 38% of site visitors will stop engaging with a website if it’s unattractive, and a beautiful site can actually help you improve sales.
Your website’s design is extremely important to your brand, customer loyalty, and even sales. If you’re unsatisfied with your current site, it’s time to improve your web design.
On this page, we’ll give you seven website improvement ideas to help you improve web design instantly. Although the results can take time to surface, the ideas we provide will immediately improve the overall look of your website.
If you’re ready to learn how to improve website design, keep reading! And don’t forget, if you want to receive a steady flow of tips like these, sign up for our Rev Weekly email!
7 website optimization tips to boost your brand online
If you’re unsatisfied with how your current site looks or performs, create a website improvement plan.
When you create a website improvement plan before anything else, you’ll have a blueprint for how you’ll improve your web design, which will make the process run smoothly.
Use the seven website improvement ideas below to help you create an actionable website improvement plan, and if you feel like you need some guidance, WebFX is an award-winning web design agency that’s here to help!
1. Consult your style guide (or create one if you don’t have one)
A style guide is a huge piece of the puzzle when it comes to web design. Your style guide contains essential information about the aesthetic of all your marketing materials to keep designs consistent across platforms.
Your guide consistently helps create brand awareness and customer trust.
Style guides should include:
Company logo and how to use it
Primary fonts (stick to two)
How to use images on site pages
How not to use images on site pages
Form field layouts
If you’re not satisfied with the aesthetics of your site, your style guide can help you immensely.
If you find that your website uses colors that don’t fit your brand, uses too many fonts (or illegible fonts), or doesn’t have any kind of consistency, it’s time to use that style guide to your advantage.
Action item: Update the colors of your website to fit your style guidelines and ensure that you only use one or two fonts to keep your site organized and clean. If your site doesn’t use a content management system (CMS) theme that lets you easily change things, like color and font, consult a web design agency.
Although these small updates might not improve web design completely, they’re a great first step.
2. Test functionality
Your website likely features many buttons, forms, and internal links to other areas of your site. Outwardly, these elements might appear fine, but when was the last time you tested them?
That said, you should set aside time to test your forms and run programs that help you find broken links, like Dead Link Checker.
3. Organize and simplify your navigation bar
Your navigation bar helps users get around your site easily. It provides visitors with a map of essential pages on your site and makes it easy for them to find what they’re looking for.
However, if your navigation bar is too complicated or overcrowded, you might overwhelm site visitors instead of helping them.
Try simplifying your navigation bar only to include the most specific umbrella categories covered on your page.
For example, if you’re a landscaping company, you may include tabs like “landscape design,” “landscaping services,” “garden center,” “gallery,” “about us,” and “contact” in your navigation bar.
From there, you can include other important pages that drop down when you hover over each broad category. Keep in mind that there is no need to list every product and service in your navigation bar — it’s only meant to help send users in the right direction based on what they’re looking for.
4. Use white space
White space is crucial to improving web design. So many businesses feel it’s necessary to cram information into every corner of a page, but that’s ineffective.
Without white space on your site pages, users can feel crowded and overwhelmed and may navigate away from your page.
When you use white space, however, your site elements will have room to breathe, and you won’t overwhelm visitors with your design or your information.
Check out the way toothbrush brand, Quip, uses white space on their website to give a feeling of freedom and space.
5. Optimize your page speed
To improve web design, you must consider every aspect of your website — not just the aesthetic parts.
Optimizing your website’s pages for speed is one of the best ways to improve user experience on your site, which can make your site more enjoyable to visitors.
Not only that, but your site will have a better chance at ranking highly in search results when Google knows that you provide a fantastic user experience to site visitors.
To improve your site’s page speed, consider the following website improvement ideas:
Compress your images
Stay away from huge, heavy animations
Clean up your code
These are just a few ways to improve your website’s page speed. If you need help implementing them, feel free to check out WebFX’s page speed optimization services and give us a call at 888-256-9448!
6. Make sure your site is mobile-friendly
Mobile-friendliness is more important than ever — especially because 74% of users are more likely to return to a website with a mobile version.
When you optimize your website to be mobile-friendly, it means that every user, no matter what device they’re using, will have the same great experience on your website.
This makes your brand more trustworthy and helps you increase sales since users shopping on mobile will stay on your site.
7. Use proper headings and subheadings in your content
Content is crucial for a successful website, but did you know that proper indentation and formatting of your content can help improve web design?
When you take the time to format your content correctly and make proper use of headings, it’ll make it easier for users to consume your content.
Even though content-heavy pages are all about the subject matter, design matters too. So, you should take care to format your content properly so that it fits the organized, aesthetically pleasing design of the rest of your site.
8. Don’t be afraid to use graphics, but don’t use too many
There’s a delicate balance between using just enough graphics and using too many.
To keep your written content from appearing as a long wall of text, you should take care to implement different kinds of multimedia throughout your content to break it up. This could include images, graphics, or videos.
When deciding how many graphics to use, keep in mind that their purpose is to support your content and enhance your design — not overwhelm your readers.
On a page that has about 500 words of content, you should aim to have at least one graphic. On a long-form page of content with upwards of 2500 words, you should aim to have anywhere from 3 to 5 graphics.
Now that you know the web design importance, it’s time to start looking at elements that make a quality design. Here are seven key elements you’ll want to incorporate into your web design.
1. Solid navigation
When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.
Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.
Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.
Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.
2. Responsive design
With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.
Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.
Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.
3. Style guide
As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.
Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.
You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.
When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.
4. Purposeful visuals
Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.
While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.
You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.
If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.
Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.
When you know why web design is important, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.
5. Good copy
Your audience visits your website to obtain important information. It’s important that when you include information on your site, you write quality copy.
Writing good copy keeps your audience engaged on the page longer. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency.
The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need.
6. Call-to-action (CTA) buttons
Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.
A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.
If you had a color scheme of black, white, gray, and yellow, a yellow CTA button would stand out on the page compared to these other colors. It still fits with the scheme, but people will automatically be drawn towards a bright yellow button.
By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.
7. Page speed
You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.
Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.
You can check your page’s speed by using Google PageSpeed Insights. This tool allows you to see how quickly your site currently loads and where you can make improvements. You must make these improvements on your own.
The other option is to rely on page speed services from a digital marketing company. This allows you to reap the benefits of a fast loading page, while focusing on running your business.
As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Let’s look at a few reasons web design is important.
1. It sets the first impression
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.
This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.
Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what they’re doing.
3. It sets the impression for customer service
People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.
On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.
Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.
4. It builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.
Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.
On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.
It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.
5. Your competitors are doing it
If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.
You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.
Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.
A well-designed website is an opportunity for your business to showcase your unique features. You can show your audience why they should choose your business over the competition.
6. It creates consistency
When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page.
You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.
If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.