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Web Design: 7 Web Optimization Tips

More than half of U.S. companies — 73% to be exact — use website design to help their brand stand out from competitors. That number alone says a lot about the importance of a high-quality, aesthetically pleasing web design.

Not only that, but 38% of site visitors will stop engaging with a website if it’s unattractive, and a beautiful site can actually help you improve sales.

Your website’s design is extremely important to your brand, customer loyalty, and even sales. If you’re unsatisfied with your current site, it’s time to improve your web design.

On this page, we’ll give you seven website improvement ideas to help you improve web design instantly. Although the results can take time to surface, the ideas we provide will immediately improve the overall look of your website.

If you’re ready to learn how to improve website design, keep reading! And don’t forget, if you want to receive a steady flow of tips like these, sign up for our Rev Weekly email!

7 website optimization tips to boost your brand online

If you’re unsatisfied with how your current site looks or performs, create a website improvement plan.

When you create a website improvement plan before anything else, you’ll have a blueprint for how you’ll improve your web design, which will make the process run smoothly.

Use the seven website improvement ideas below to help you create an actionable website improvement plan, and if you feel like you need some guidance, WebFX is an award-winning web design agency that’s here to help!

1. Consult your style guide (or create one if you don’t have one)

A style guide is a huge piece of the puzzle when it comes to web design. Your style guide contains essential information about the aesthetic of all your marketing materials to keep designs consistent across platforms.

Your guide consistently helps create brand awareness and customer trust.

Style guides should include:

  • Color scheme
  • Company logo and how to use it
  • Primary fonts (stick to two)
  • How to use images on site pages
  • How not to use images on site pages
  • Button layouts
  • Form field layouts
  • Page layouts
  • And more

If you’re not satisfied with the aesthetics of your site, your style guide can help you immensely.

If you find that your website uses colors that don’t fit your brand, uses too many fonts (or illegible fonts), or doesn’t have any kind of consistency, it’s time to use that style guide to your advantage.

Action item: Update the colors of your website to fit your style guidelines and ensure that you only use one or two fonts to keep your site organized and clean. If your site doesn’t use a content management system (CMS) theme that lets you easily change things, like color and font, consult a web design agency.

Although these small updates might not improve web design completely, they’re a great first step.

2. Test functionality

Your website likely features many buttons, forms, and internal links to other areas of your site. Outwardly, these elements might appear fine, but when was the last time you tested them?

That said, you should set aside time to test your forms and run programs that help you find broken links, like Dead Link Checker.

3. Organize and simplify your navigation bar

Your navigation bar helps users get around your site easily. It provides visitors with a map of essential pages on your site and makes it easy for them to find what they’re looking for.

However, if your navigation bar is too complicated or overcrowded, you might overwhelm site visitors instead of helping them.

Try simplifying your navigation bar only to include the most specific umbrella categories covered on your page.

For example, if you’re a landscaping company, you may include tabs like “landscape design,” “landscaping services,” “garden center,” “gallery,” “about us,” and “contact” in your navigation bar.

From there, you can include other important pages that drop down when you hover over each broad category. Keep in mind that there is no need to list every product and service in your navigation bar — it’s only meant to help send users in the right direction based on what they’re looking for.

4. Use white space

White space is crucial to improving web design. So many businesses feel it’s necessary to cram information into every corner of a page, but that’s ineffective.

Without white space on your site pages, users can feel crowded and overwhelmed and may navigate away from your page.

When you use white space, however, your site elements will have room to breathe, and you won’t overwhelm visitors with your design or your information.

Check out the way toothbrush brand, Quip, uses white space on their website to give a feeling of freedom and space.

website optimization tips

5. Optimize your page speed

To improve web design, you must consider every aspect of your website — not just the aesthetic parts.

Optimizing your website’s pages for speed is one of the best ways to improve user experience on your site, which can make your site more enjoyable to visitors.

Not only that, but your site will have a better chance at ranking highly in search results when Google knows that you provide a fantastic user experience to site visitors.

To improve your site’s page speed, consider the following website improvement ideas:

  • Compress your images
  • Condense GIFs
  • Stay away from huge, heavy animations
  • Clean up your code

These are just a few ways to improve your website’s page speed. If you need help implementing them, feel free to check out WebFX’s page speed optimization services and give us a call at 888-256-9448!

6. Make sure your site is mobile-friendly

Mobile-friendliness is more important than ever — especially because 74% of users are more likely to return to a website with a mobile version.

When you optimize your website to be mobile-friendly, it means that every user, no matter what device they’re using, will have the same great experience on your website.

This makes your brand more trustworthy and helps you increase sales since users shopping on mobile will stay on your site.

7. Use proper headings and subheadings in your content

Content is crucial for a successful website, but did you know that proper indentation and formatting of your content can help improve web design?

When you take the time to format your content correctly and make proper use of headings, it’ll make it easier for users to consume your content.

Even though content-heavy pages are all about the subject matter, design matters too. So, you should take care to format your content properly so that it fits the organized, aesthetically pleasing design of the rest of your site.

8. Don’t be afraid to use graphics, but don’t use too many

There’s a delicate balance between using just enough graphics and using too many.

To keep your written content from appearing as a long wall of text, you should take care to implement different kinds of multimedia throughout your content to break it up. This could include images, graphics, or videos.

When deciding how many graphics to use, keep in mind that their purpose is to support your content and enhance your design — not overwhelm your readers.

On a page that has about 500 words of content, you should aim to have at least one graphic. On a long-form page of content with upwards of 2500 words, you should aim to have anywhere from 3 to 5 graphics.

web design importance

7 important elements of quality web design

Now that you know the web design importance, it’s time to start looking at elements that make a quality design. Here are seven key elements you’ll want to incorporate into your web design.

1. Solid navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.

Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.

Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.

2. Responsive design

With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.

Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.

Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

3. Style guide

As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.

Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.

You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.

When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.

4. Purposeful visuals

Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.

While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.

You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.

If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.

Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.

When you know why web design is important, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.

5. Good copy

Your audience visits your website to obtain important information. It’s important that when you include information on your site, you write quality copy.

Writing good copy keeps your audience engaged on the page longer. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency.

The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need.

6. Call-to-action (CTA) buttons

Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.

A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.

If you had a color scheme of black, white, gray, and yellow, a yellow CTA button would stand out on the page compared to these other colors. It still fits with the scheme, but people will automatically be drawn towards a bright yellow button.

By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.

7. Page speed

You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.

You can check your page’s speed by using Google PageSpeed Insights. This tool allows you to see how quickly your site currently loads and where you can make improvements. You must make these improvements on your own.

The other option is to rely on page speed services from a digital marketing company. This allows you to reap the benefits of a fast loading page, while focusing on running your business.