Google Business Profile

The profile customers see before your website.

Setup, optimization and monthly management of your Google Business Profile, so you show up in Maps and get the call.

Quick answer

What is Google Business Profile management?

Google Business Profile management keeps your listing complete, accurate and active: the right categories and services, current hours, fresh photos and posts, and timely review responses. For local businesses it is one of the most important factors in showing up in Google Maps.

Ex-Google · 15+ years in searchUpdated
The problem

Most profiles are claimed, then forgotten.

An incomplete or stale profile tells Google and customers very little. Missing services, an off-target primary category and months without photos or replies make it easy for a competitor to win the call.

We also check for duplicate listings, misplaced map pins and outdated hours, which quietly cost calls and can confuse Google about where you are.

What does Google Business Profile management include?

  • Setup and verificationA claimed, verified profile in your name.
  • Primary and secondary categoriesThe most specific categories for what you do.
  • Services and productsEvery service listed in your customers’ words.
  • PhotosYour work, team, vehicles and location.
  • Regular postsOffers, updates and seasonal news.
  • Review strategy and responsesMore reviews, and a reply to every one.
  • Hours and service areasAccurate hours, holidays and towns served.
  • Duplicate cleanupOld or duplicate listings merged or removed.

How does Google Business Profile management work?

  1. 01AuditCategories, content, reviews and duplicates.
  2. 02FixA complete, accurate profile.
  3. 03MaintainPosts, photos and review responses every month.
  4. 04ReportCalls, directions and views each month.
In your monthly reportThe numbers that matter for your profile.
  • Calls from the profile
  • Direction requests
  • Website clicks
  • Views in Search and Maps
  • New reviews and rating
Explore a sample dashboard →

How much does Google Business Profile management cost?

Priced after your free auditEvery plan is scoped to your market and goals. Exact scope and cost are in your written plan after the free audit, before any work begins.Get my plan
The dealYou work with Will directly, and every account stays in your name.Your domain, ad accounts, analytics and site files are yours from day one. If we ever part ways, everything leaves with you.

Google Business Profile questions

How often should I post on my Google Business Profile?

Regular posts keep your profile active and give customers a reason to choose you. Weekly is a good rhythm for most local businesses, alongside fresh photos.

Should I hide my business address?

If you serve customers at their location and do not receive them at your address, Google’s guidelines say to hide it and set a service area instead.

How do I get more Google reviews?

Ask every satisfied customer, every time, with a direct link to your review form, and reply to every review. Never buy reviews or ask only happy customers, which breaks Google’s policies.

Do I keep ownership of my profile?

Yes. You stay the primary owner, and we are added as a manager.

Want a second opinion on your marketing?

Get a free audit of your Google profile, website and tracking.

Get a free marketing audit(407) 801-9333