Analytics & reporting

Know exactly which marketing makes the phone ring.

GA4, Google Tag Manager and call tracking set up correctly, then one plain-English report every month.

Quick answer

What should a small business track in Google Analytics?

Most local businesses should track calls, form fills and booked jobs by source: Google Maps, organic search, ads and referrals. That means GA4 key events, call tracking and a monthly report that explains what changed and what to do next.

Ex-Google · 15+ years in searchUpdated
The problem

If it isn’t tracked, it’s a guess.

Many businesses have Google Analytics installed but no key events, no call tracking and no clear view of which channel produced last month’s jobs. Budgets end up set on gut feel.

A common finding is double-counted conversions or stray ad tags that inflate traffic, which makes reports look better than reality. Clean tracking fixes every decision that depends on it.

What does analytics and reporting include?

  • GA4 setup or auditA clean property with the right data settings.
  • Google Tag ManagerTags managed in one place, not hardcoded.
  • Key eventsCalls, forms, bookings and taps to call.
  • Call trackingWhich source produced each call.
  • Search ConsoleSearch queries and indexing health.
  • Google Business Profile insightsCalls and directions from Maps.
  • Monthly reportPlain English, with next steps.
  • Monthly callA short review of results and priorities.

How does analytics and reporting work?

  1. 01AuditWhat is tracked today and what is missing.
  2. 02Set upGA4, Tag Manager, key events and call tracking.
  3. 03VerifyEvery form and call path tested end to end.
  4. 04ReportOne plain-English report every month.
In your monthly reportWhat your monthly report covers.
  • Calls by source
  • Form leads by page
  • Booked jobs
  • Cost per lead
  • Top search queries
Explore a sample dashboard →

How much does analytics and reporting cost?

Priced after your free auditEvery plan is scoped to your market and goals. Exact scope and cost are in your written plan after the free audit, before any work begins.Get my plan
The dealYou work with Will directly, and every account stays in your name.Your domain, ad accounts, analytics and site files are yours from day one. If we ever part ways, everything leaves with you.

Analytics & reporting questions

Do I need Google Tag Manager?

Not always, but it makes tracking easier to manage and change without editing your website. For most sites we set up GA4 and key events through Tag Manager.

What is call tracking?

Call tracking shows which marketing channel produced each phone call by using different numbers for different sources, while your main number stays the same on your Google Business Profile and listings.

Who owns the analytics accounts?

You do. GA4, Tag Manager and call tracking are set up under your login.

What is in the monthly report?

Calls, form fills, booked jobs, rankings and ad spend; what changed and why; and the next steps, written in plain English.

Want a second opinion on your marketing?

Get a free audit of your Google profile, website and tracking.

Get a free marketing audit(407) 801-9333