AI search optimization

Get recommended when customers ask AI.

Make sure ChatGPT, Gemini and Google AI Overviews know who you are, where you work and when to recommend you.

Quick answer

What is AI search optimization?

AI search optimization, sometimes called AEO or GEO, means structuring your website and business details so tools like ChatGPT, Gemini and Google AI Overviews can understand and cite your business. It builds on strong local SEO: clear answers, accurate business details and trusted reviews.

Ex-Google · 15+ years in searchUpdated
The problem

AI tools can only recommend businesses they understand.

When someone asks ChatGPT or Google for the best roofer in Stuart, the answer is assembled from websites, listings, reviews and other sites that mention local businesses. Thin or inconsistent information makes you easy to skip.

The usual gaps are service pages that never answer real questions, business details that differ from one listing to the next, and few mentions of the business anywhere outside its own website.

What does AI search optimization include?

  • Entity and brand auditHow AI tools describe you today.
  • Structured dataLocalBusiness, Service and FAQ schema.
  • AI-friendly contentClear answers to real customer questions.
  • Consistent business detailsName, phone, hours and service area everywhere.
  • Citation buildingMentions on directories and local sites.
  • Review strategyRecent, specific reviews AI tools can read.
  • Google Business Profile alignmentYour profile and site telling the same story.
  • Monthly monitoringWhat AI tools say about you, checked each month.

How does AI search optimization work?

  1. 01AuditAsk the AI tools, and map the sources they use.
  2. 02FixCorrect listings, schema and missing pages.
  3. 03BuildAnswers, citations and reviews that back you up.
  4. 04MonitorMentions and accuracy tracked every month.
In your monthly reportWhat we track for AI search.
  • Mentions in AI answers
  • Accuracy of business details
  • AI referral visits
  • Citations added
  • Rankings for key questions
Explore a sample dashboard →

How much does AI search optimization cost?

Priced after your free auditEvery plan is scoped to your market and goals. Exact scope and cost are in your written plan after the free audit, before any work begins.Get my plan
The dealYou work with Will directly, and every account stays in your name.Your domain, ad accounts, analytics and site files are yours from day one. If we ever part ways, everything leaves with you.

AI search questions

Can I pay to be recommended by ChatGPT or Google AI Overviews?

You cannot buy a place in the organic AI answer itself. Some AI products are introducing advertising, but ads are labeled separately. The reliable path is clear content, accurate details and a strong reputation.

Is AI search optimization different from SEO?

It builds on the same foundations: clear content, accurate business details and a strong reputation. The difference is extra attention to direct answers, structured data and consistent mentions across the web.

How long does it take?

It varies. Fixing inaccurate listings can change AI answers fairly quickly, while building reviews and mentions takes months.

Do I need an llms.txt file?

It is an emerging, optional file that points AI tools to your key pages. It is easy to add, but it is not a ranking guarantee.

Want a second opinion on your marketing?

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