Google Ads & Local Services Ads

Ads that make the phone ring, not just get clicks.

Google Search campaigns and Local Services Ads for Treasure Coast businesses, built around calls and booked jobs and tracked back to every dollar.

Quick answer

How do Google Ads and Local Services Ads work?

Google Search ads charge when someone clicks, and you choose the keywords, towns and budget. Local Services Ads charge per lead and appear at the very top of Google with your reviews and a Google Verified badge. Local businesses get the most from campaigns built around calls and booked jobs, not clicks.

Ex-Google · 15+ years in searchUpdated
The problem

Clicks are easy. Calls are the point.

Many local ad accounts spend on broad keywords, show ads in towns the business never serves and have no call tracking, so nobody knows which clicks turned into jobs.

Before changing bids or budgets, we fix tracking. Every campaign is measured by calls, form fills and booked jobs, so spend that does not produce leads gets cut.

What does Google Ads management include?

  • Account setup or auditA clean structure, or a full review of what you run today.
  • Keyword and negative listsThe searches that lead to jobs, and the ones to block.
  • Location targetingOnly the towns you actually serve.
  • Ad copy and assetsClear offers, call buttons and sitelinks.
  • Local Services Ads setupProfile, job types, service area and verification.
  • Conversion and call trackingCalls and forms tracked before spend scales.
  • Bid and budget managementMoney moved toward what produces leads.
  • Landing page reviewPages that turn clicks into calls.

How does Google Ads management work?

  1. 01AuditYour account, tracking and competitors’ ads.
  2. 02PlanCampaigns, budget and targets in writing.
  3. 03LaunchTracking first, then campaigns go live.
  4. 04Optimize and reportOngoing tuning, monthly results.
In your monthly reportThe numbers that matter for paid search.
  • Calls from ads
  • Form leads from ads
  • Cost per lead
  • Local Services Ads leads
  • Spend by campaign
Explore a sample dashboard →

How much does Google Ads management cost?

Priced after your free auditEvery plan is scoped to your market and goals. Exact scope and cost are in your written plan after the free audit, before any work begins.Get my plan
The dealYou work with Will directly, and every account stays in your name.Your domain, ad accounts, analytics and site files are yours from day one. If we ever part ways, everything leaves with you.

Google Ads & LSA questions

How much should I spend on Google Ads?

It depends on your service, your towns and how many jobs you can handle. We recommend a budget in your written plan, start conservatively, and scale only what produces leads at a cost that works for you.

Are Local Services Ads worth it?

For eligible home-service and professional businesses, they are often the best place to start: you pay per lead and appear at the very top of Google with your reviews. Responsiveness and reviews affect how often your ad shows.

Do I own the ad accounts?

Yes. Google Ads and Local Services Ads accounts are set up in your name and billed directly to you.

How fast will I see results?

Ads can produce calls within days of launch. The first month is mostly about learning which searches and towns produce jobs, then cutting what does not.

Want a second opinion on your marketing?

Get a free audit of your Google profile, website and tracking.

Get a free marketing audit(407) 801-9333