Dealer marketing from someone who's run 18 dealership websites.
ASC-compliant tracking, SEO across every major dealer platform, specials that pass compliance, and AI tools built for dealerships. Every lead, online or on the phone, accounted for.
What is ASC tracking for car dealers?
ASC is a shared analytics standard for automotive websites. It defines the same named events — form submissions, calls, chats, appointments, vehicle views — across every vendor and platform, so a dealer can compare leads from every source in GA4 instead of trusting each vendor's own report.
The dealer problems we fix most
Every vendor reports more leads than you sold.
One ASC-standard event set in GA4 makes vendors comparable, and duplicates visible.Phone leads don’t show up in analytics.
Call tracking events sent into GA4 so calls count beside forms.Traffic numbers look inflated.
We traced phantom sessions to a vendor’s hardcoded ad tag and fixed the setup.Your SEO vendor’s results are hard to see.
One audit we ran found a 177-page program drove 0.06% of organic traffic.Specials keep failing compliance review.
Approval workflows with per-store sign-off and the right disclaimer on every offer.Each rooftop is set up differently.
One tag architecture rolled out across every store and platform.Dealer services
ASC tracking audit & setup
GA4 and Tag Manager built to the ASC standard across every rooftop.Call & chat attribution
Voice and chat events tied back to source, campaign and department.Dealer SEO
VDP, SRP, model and service page SEO on your existing platform.Google Business Profile
Sales, service and parts profiles for every rooftop, managed monthly.Specials & compliance tools
Specials approval and disclaimer workflows that save the back-and-forth.Vendor audits
Independent, data-backed reviews of agency and vendor performance.Platforms we've worked in
Dealer questions
Do you work with dealers outside Florida?
Yes. Dealer tracking, SEO and tools work is done remotely, so we work with dealerships and dealer groups nationwide.
Can you audit our site’s ASC compliance?
Yes. We check which ASC events fire, which are missing or duplicated, and whether call and chat vendors send their events into GA4.
Do you replace our website provider or ad agency?
No. We can work alongside your website provider and agencies, and hold them accountable with clean, comparable data.
Do you work with dealer groups?
Yes. Multi-rooftop, multi-platform groups are where standardized tracking pays off most.