Labs

We don't just use AI and analytics tools. We build them.

AI products, internal apps and tracking systems built for real marketing teams. If your business needs a tool that doesn't exist yet, we can build it.

AI product · Live

MerlinAI

AI agents and content tools built for car dealerships. Marketing teams and BDCs generate on-brand copy in seconds instead of starting from a blank page.

  • 16 automotive templates, from VDP descriptions to review replies
  • A dealership assistant trained on OEM compliance and BDC best practices
  • Spanish-language marketing support
  • Plans from $99/mo, up to Group and Enterprise tiers
Visit merlinaiwizard.com
AI

Signal Arc AI

Co-founded AI consulting company building custom AI tools and agents for businesses.AI agents · automation
Web app

Specials Reviewer

Dealership specials approval and publishing: per-store GM approvals, per-slide disclaimers, publish toggles and asset handoff.Next.js · Upstash KV · Vercel Blob
Web app

Disclaimer Builder

Generates compliant offer disclaimers so every special ships with the right fine print.Next.js · Vercel
Analytics

ASC tracking architecture

Tag Manager setup to the auto industry’s ASC standard, rolled out across 18 sites on 3 platforms.GA4 · GTM · BigQuery
Analytics

Lead tracking dashboard

A lead tracker across six lead categories, with a flat data tab feeding a live dashboard.Data tab · live dashboard

Need a custom tool?

Dashboards, approval workflows, AI assistants trained on your business, lead trackers. Built on modern, low-cost stacks your team can actually use.

Tell us what you need
  1. 01Scope — the problem, who uses it, what success looks like
  2. 02Prototype — a clickable design before any code
  3. 03Build & launch — deployed, documented, handed over