Website speed optimization

A slow website costs you calls.

WordPress speed and Core Web Vitals fixes for Treasure Coast businesses, measured before and after so you can see the difference.

Quick answer

Why is my WordPress site slow?

The usual causes are oversized images, too many plugins, heavy page builders or themes, slow hosting and no caching. A speed audit finds which of these is hurting your site most so the fixes go in order of impact.

Ex-Google · 15+ years in searchUpdated
The problem

Visitors on a phone will not wait for a slow page.

Most local searches happen on a phone, often on a mobile connection. When a page takes too long to show something useful, people go back to the results and call a competitor.

Google also measures real-world speed and stability through Core Web Vitals. It is one of many ranking signals, so speed work supports your visibility, but it works best alongside good content and local SEO.

What does website speed optimization include?

  • Speed auditMobile and desktop tests with the biggest problems ranked.
  • Image optimizationImages resized, compressed and served in modern formats.
  • Caching setupPage caching and browser caching configured for your host.
  • Plugin and code cleanupUnused plugins and scripts removed or delayed.
  • Core Web Vitals fixesLoading, interaction and layout shift issues addressed.
  • Database cleanupRevisions, transients and bloat cleared safely.
  • CDN and hosting reviewCloudflare setup and honest advice on your hosting.
  • Before and after reportTest results from before and after the work.

How does website speed optimization work?

  1. 01MeasureWe test key pages and record a baseline.
  2. 02PrioritizeFixes are ranked by impact and risk, in writing.
  3. 03FixChanges are made on a backup, then checked on mobile.
  4. 04Re-testWe compare results and note what is left.
In your monthly reportThe speed numbers we track
  • Mobile page speed score
  • Largest Contentful Paint
  • Interaction to Next Paint
  • Cumulative Layout Shift
  • Page weight and requests
Explore a sample dashboard →

How much does website speed optimization cost?

Priced after your free auditEvery plan is scoped to your market and goals. Exact scope and cost are in your written plan after the free audit, before any work begins.Get my plan
The dealYou work with Will directly, and every account stays in your name.Your domain, ad accounts, analytics and site files are yours from day one. If we ever part ways, everything leaves with you.

Website speed questions

How fast should my website be?

Aim for the main content to appear in under about two and a half seconds on a mobile connection. Google's Core Web Vitals give clear targets for loading, interactivity and stability.

Will a faster site rank higher?

Speed is one signal among many, so it can help but is not a guarantee. A faster site does tend to keep more visitors and produce more calls and forms.

Do you need to rebuild my site?

Often not. Many sites improve a lot from image, caching and plugin fixes. If the theme or builder is the real problem, we tell you before suggesting a rebuild.

Is it safe to change a live site?

We take a backup first and test changes before they go live, so there is a way back if something breaks.

Want a second opinion on your marketing?

Get a free audit of your Google profile, website and tracking.

Get a free marketing audit(407) 801-9333