Call tracking & lead attribution

Know which marketing makes the phone ring.

Call tracking, form tracking and GA4 reporting for Treasure Coast businesses, so you can see which source produced each lead.

Quick answer

What is call tracking?

Call tracking uses different phone numbers for different marketing sources, such as ads, your Google Business Profile and your website. It records which source each call came from, so you can judge what is working instead of guessing.

Ex-Google · 15+ years in searchUpdated
The problem

If you cannot tell where calls come from, you cannot tell what to keep paying for.

For many local businesses, the phone is the main lead source. Yet website analytics usually cannot see a call, so calls to the business often go unattributed.

Tracking numbers, form tracking and GA4 events close that gap. Good setup also keeps your main number consistent for search engines, and you should tell customers if calls are recorded where the law requires.

What does call tracking include?

  • Tracking planWhich calls and forms count as a lead, written down.
  • Call tracking setupTracking numbers for your key sources.
  • Website number swapSource-based numbers on your site, with your main number kept for local SEO.
  • Form and click trackingForm submits and tap-to-call clicks tracked in GA4.
  • Google Ads connectionCalls and forms imported as conversions.
  • Call reviewCall logs and optional recordings, where permitted.
  • Lead reportLeads by source, in a simple monthly report.
  • Compliance checkRecording notices and privacy wording reviewed.

How does call tracking work?

  1. 01PlanWe define what a lead is and where it should be counted.
  2. 02InstallNumbers, tags and events are set up and tested.
  3. 03ConnectAds, GA4 and your reports are linked.
  4. 04ReviewWe check call data each month and adjust.
In your monthly reportThe lead numbers we report
  • Calls by source
  • Form leads by source
  • Missed calls
  • Cost per lead
  • Top landing pages by leads
Explore a sample dashboard →

How much does call tracking cost?

Priced after your free auditEvery plan is scoped to your market and goals. Exact scope and cost are in your written plan after the free audit, before any work begins.Get my plan
The dealYou work with Will directly, and every account stays in your name.Your domain, ad accounts, analytics and site files are yours from day one. If we ever part ways, everything leaves with you.

Call tracking questions

Will tracking numbers hurt my local SEO?

They can if set up carelessly. We keep your main number on your site and Google Business Profile as the primary number and use tracking numbers only where they are safe.

Do I need to record calls?

No. Counting calls by source is the main benefit. Recording is optional and has legal notice requirements, so we help you decide.

Which call tracking tool do you use?

We choose based on your call volume and budget. The tool's own fees are separate and we quote them before setup.

Can you track phone calls from Google Ads?

Yes. Call tracking and conversion imports let Google Ads count calls and forms, so campaigns can be judged on leads.

Want a second opinion on your marketing?

Get a free audit of your Google profile, website and tracking.

Get a free marketing audit(407) 801-9333